People increasingly design their living environments to match the stage of life they are in as well as to meet their situational needs and attitudes. Where to inspire? Heimtextil (held 8.-11.1.2014) is the biggest international trade fair for home and contract textiles and the global benchmark for quality design textiles of innovative functionality in Frankfurt. Trends are traditionally presented six months before the event and indicate the current trend of home textiles for the next 18 months. The Heimtextil Trends is the creative way to discover the most important and international trends at the beginning of every year. The trend information gives product developers, furnishing specialists and designers first-class orientation to interpret current social and cultural developments as well as future consumer requirements.
Heimtextil is a creative event that encourages each season to reflect on the diversity of textiles and we can use the wealth of information for our clients.
Year 2014/15 structures trends into the following categories:
Emerging materials and technologies allow replicable unique and personalised results. To accommodate the demand for unique, individualised products, designers increasingly experiment with novel materials and technologies. Computer algorithms and similar technologies facilitate the mass production of customised items because, for example, panels of fabric can be printed digitally without the design having to be repeated. Similarly, playful printing and marking techniques enable uncontrolled artistic expression. Colours are swiped over or drawn, dabbed or splattered on surfaces. Designers experiment with ways to allow production processes to determine the look and texture of the final product.
The convergence of science and the natural world uncovers progressive synthetic solutions for a more sustainable future. New textile techniques intertwine living systems with and biological and texture technologies copied from nature to form novel fabrics. Designers technicise nature by growing their own materials and copying nature’s processes. This innovative approximation of biology to materiality goes hand in hand with new responsibilities; designers also are beginning to rethink the consequences of modifying their former lifestyles. Where the design sector turns biology into a new medium for creativity, scientists leverage the complexity of living systems using technical processes.
In search of a sense of spirituality natural materials are celebrated in their purist form. As a response to mass production, the interest in objects that have personalities and are accompanied by stories is increasing. In the quest for meaning, this movement honors natural materials by embracing their imperfections and highlighting their origins deliberately. The results are primitive yet modern aesthetics. Wild and coarse nature with its unadulterated colours, textures and shapes acts as the generator of ideas. In this way, designers focus on the humble, the pure, the unadorned. Pristine, untreated materials are used, and resource-saving production processes and the longevity of products define the main criteria. Animism, essentialism, minimalism and reductionism prove to be the decisive trends.
Designers work with recycled materials, conjuring up the concept of an improvised lifestyle as a counterpoint to our technology-dominated society. Reviving and renewing traditional craft techniques to enhance narrative and meaning to objects. Uniformity is replaced by the collage look to stage the unexpected and evoke alluring visual tension. Using the language of traditional craft techniques such as embroidery, weaving or knitting, designers tell stories about their lives. The revival of craftsmanship gives rise to a wealth of textures.
Over 67.000 visitors from 133 countries made their way to Frankfurt to see the latest products and innovations being shown by 2,718 exhibitors. With growth on both the visitor and exhibitor sides, Heimtextil 2014 has been a complete success.
Please see the video of the year